It’s blank. It’s black. It’s a slide. The Black Slide.
When you support your speeches with slide presentations – unfortunately, it’s the norm – Black Slides are a great way to repeatedly recapture full audience attention.
I don’t say that slides cannot add power to your point. They do. By visualizing content, slides can help your audience to . . . → Read More: The Black Slide
50 years of friends, 50 years of family, 50 years of passion, 50 years of love. Bon profit!
That was the last line of my friend Peter’s speech at his and Evi’s golden wedding celebration. 50 years, wow, and what a party! Dress code: white. 138 guests. Aperitif with Catalan cava, jamón jabugo and other delicacies. Seated . . . → Read More: Do You Use A Dashboard Slide?
One image says more than a 1,000 words. Think about photos of pollution, photos of starvation, photos of war.
When we see or hear images our brain is capable of building multiple associations. When we speak in public, images, metaphors and similes support our message. They strengthen the emotional appeal (pathos).
Images make your message more understandable, even more credible. . . . → Read More: Superman, Gandalf And An Apple
Slides speak for themselves more than we think. For example, showing your logo on 35 slides is a not very subtle form of egocentrism.
But the climax of egocentricity comes with the standard next-to-last slide of literally all business presentations: it’s the “Contact Us” slide.
Most of the time this slide says something like:
Contact us at email@example.com or . . . → Read More: Don’t Contact Us
“When is the first time you touched a computer?” – “I don’t know.”
“When is the first time you served people food and drinks?” – “I don’t know.”
“When did you fall in love with numbers?” – “I don’t know.”
ETHOS means credibility and is one of the three pillars of rhetoric. The key ethos question is: Why should . . . → Read More: What Is Your Ethos Building Story?