Executive Presentation Coaching
“What virtual good earned $75 billion in revenue? Michael Kalkowski, co-founder of GameDuell humorously opened with this question and went on to list the 10 essential features that improve monetization in social games.
So what virtual good was it? Michael revealed that it was letters of indulgence, which 15th century Dominican friar sold these to sinners. These goods were based on fear, and Michael explained that it was emotional triggering that caused people to get up and purchase these goods that gave them peace of mind. Certainly, the religious connection made for an easier sales pitch.
So if you’re a game developer, without the ability or desire to terrify your users into buying virtual goods, what can you do? Michael looked at the top 10 features that improve monetization and are featured in the top 25 social games that exist today.” — From socialtimes.com
Michaels presentation in London in November 2010 was a great success. He received great online media coverage. And – he made a lasting impact.
Do you make a lasting impact with your presentations?
Do you just inform about something or do you move people to action?
How do you prepare your important presentations?
